Traditional SEO

 
Now we are not doing traditional SEO for any website according to Google Updates we have changed out working strategies.

As we know that Google is burying sites in search results which are still adapting traditional SEO strategies. So now we have changed and redefined our strategies to maintain the site ranking in SERPs.

Here is what we have changed our online content so it will attract the attention of modern search engines.

Increased Back links are Not Going to Rank Anymore
As we know that Google is strongly looking into Back links section and will bury the sites with unnatural back link profiles. So we don't adapt unethical and traditional strategies to build back links, instead maximize the content quality. Apart from this, we are going to implement following SEO strategies in order to become essential for ranking site in SERPs.

Manual Directory Submission
We submitting site link in those directories which is the human edited and is maintained well.

Article Submission
We are focusing on write articles relevant to your site and its content can place back links in it and then can submit these articles to well establish article directories such as Ezinearticles.com. It will help to in ranking your content in modern SERPs easily.

Press Release Submission
Press releases greatly help in boosting your site content's ranking in SERPs.

Apart from that, distribute it in PR sites on the web which allow us to submit press releases. To ensure that modern search engines are being attracted to your content regularly.

File Creation and Submission
We will create PDF and PPT files containing unique articles and links to your content and then submit these files to file share sites such as slideshare.net.

Increase Social Shares and Bookmarking
We increase social bookmarking of website content to boost its rankings in SERPs. Social shares are a strong indicator for search engines. So we build social network and share content among it on regular basis.

Anchor Text diversification
We diversify anchor texts. Using different anchor texts for backlinks, this will make back link profile more natural and safe.

Above mentioned off-page SEO strategies along with these off-page SEO strategies, we also follow on-page SEO strategies to ensure that the site is well optimizing for search engines.

Some Suggestions for Search Engine Optimization

 TLD & Website to Country: If the TLD of the website is .au and it is hosted in US. It would be advisable to change the hosting country to Australia if the targeting is Australia.

Canonical issue:  If site has canonical issue means the site is accessible with both www and non www, so permanent 301 redirect should be implemented from non www to www version. Similarly, 301 redirect should also be implemented on http://www.xyz.com/index.php page towards http://www.xyz.com/ to avoid canonical and content duplicity issue.

Websites URLs:  URLs of websites should be SEO friendly if they are dynamic in nature so there is need to rewrite the current URLs and make them SEO friendly in nature.

Site Navigation: Website’s navigation should be user friendly. You can keep the main links ( like Home, Company Profile, Display Homes, Standard Homes ) together as much as possible so that visitors can absorb them at one shot.

Footer Navigation: Footer navigation is a great way to provide sitewide links to pages that aren't quite important enough to be on the main navigation. We can have these links in the footer navigation such as terms & conditions, sitemap, privacy policy, testimonials, awards and contact link.

Meta Tags: Page titles and Meta tags of the website should be SEO friendly so SEO friendly page titles and meta should be added to the individual pages in order to achieve better results on search engines.
Testimonials: You can have testimonials on homepage with some flash work or with MARQUEE code running consecutively one by one which is very useful from user's point of view.

Home page content: It plays a vital role in SEO. It should be concise, should add value to your customers, and should have text links to important pages on your website. Hence our website's content should target customers needs as well as it should be keyword rich with most of our important keywords.

Webpage content:  Keyword rich & quality content along with proper anchor text in the content should be used. For eg if homepage is talking about “residential homes” then it should have links to other pages on the site relating to same theme such as “Display Homes”.

Back-links Creation: The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks. You need to increase the number by doing a quality link building work where the anchor text of the backlink incorporates keywords relating to the site.

Content Syndication: With content syndication the website's content is made available across the web and this can be done by creating content rich articles, optimizing & implementing them on the site. Creating RSS feed and then submitting it in various RSS submission resources.

URL Mapping: Firstly map the keywords according to targeted webpage i.e which keywords would go on which URLs of the site.

Heading Tag i.e. H1 and ALT tags for images should be used on the web pages from SEO point of view. It should be in used to cover headings on main web pages as search engines gives preference to the content present in these tags.

Note:- I will add some more tips soon......

Besic Seo Interview Question

What is SEO?
Ans:-
SEO is stand for search engine optimization or "optimizer" is a collection of techniques applied to optimize our website so that it ranks well in SERPs (Search engine result pages).

What tools do you use for doing seo?

Ans:-
I use Google webmaster tools, Google Analytics etc.

What is the difference between on page seo and off page seo?

Ans:-
On page seo means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.

Off page optimization means optimizing your web presence which involves backlink building and social media promotion.

What are the limitations of title and description tags?

Ans:-
Title tag can be between 66-70 characters and Meta description tag can be between 160-170 characters.

What is Page Rank?

Ans:-
This is the Google technology for measuring opularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.

How will you increase the Pagerank of a page?

Ans:-
By building more backlinks from authority sites and high page rank webpages.


Are you know top websites for Directory submission?

Ans:-
www.dmoz.org
www.botw.org
www.sunsteam.com
www.jayde.com
www.cannylink.com
www.chiff.com

Top 5 bookmarking site list?

Ans:-
1. Digg.com
2. Stumbleupone.com
3. Propeller.com
4. Fark.com
5. Slashdot.com
6. Reddit.com