Some Suggestions for Search Engine Optimization

 TLD & Website to Country: If the TLD of the website is .au and it is hosted in US. It would be advisable to change the hosting country to Australia if the targeting is Australia.

Canonical issue:  If site has canonical issue means the site is accessible with both www and non www, so permanent 301 redirect should be implemented from non www to www version. Similarly, 301 redirect should also be implemented on http://www.xyz.com/index.php page towards http://www.xyz.com/ to avoid canonical and content duplicity issue.

Websites URLs:  URLs of websites should be SEO friendly if they are dynamic in nature so there is need to rewrite the current URLs and make them SEO friendly in nature.

Site Navigation: Website’s navigation should be user friendly. You can keep the main links ( like Home, Company Profile, Display Homes, Standard Homes ) together as much as possible so that visitors can absorb them at one shot.

Footer Navigation: Footer navigation is a great way to provide sitewide links to pages that aren't quite important enough to be on the main navigation. We can have these links in the footer navigation such as terms & conditions, sitemap, privacy policy, testimonials, awards and contact link.

Meta Tags: Page titles and Meta tags of the website should be SEO friendly so SEO friendly page titles and meta should be added to the individual pages in order to achieve better results on search engines.
Testimonials: You can have testimonials on homepage with some flash work or with MARQUEE code running consecutively one by one which is very useful from user's point of view.

Home page content: It plays a vital role in SEO. It should be concise, should add value to your customers, and should have text links to important pages on your website. Hence our website's content should target customers needs as well as it should be keyword rich with most of our important keywords.

Webpage content:  Keyword rich & quality content along with proper anchor text in the content should be used. For eg if homepage is talking about “residential homes” then it should have links to other pages on the site relating to same theme such as “Display Homes”.

Back-links Creation: The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks. You need to increase the number by doing a quality link building work where the anchor text of the backlink incorporates keywords relating to the site.

Content Syndication: With content syndication the website's content is made available across the web and this can be done by creating content rich articles, optimizing & implementing them on the site. Creating RSS feed and then submitting it in various RSS submission resources.

URL Mapping: Firstly map the keywords according to targeted webpage i.e which keywords would go on which URLs of the site.

Heading Tag i.e. H1 and ALT tags for images should be used on the web pages from SEO point of view. It should be in used to cover headings on main web pages as search engines gives preference to the content present in these tags.

Note:- I will add some more tips soon......