Sunday, February 6, 2011

What is the Frequency,Keyword Density, Proximity And Prominence

I am going to explain the difference between frequency,keyword density,proximity and prominence, and how they affect on your websites search engine rankings.

Keyword Density
:-Keyword density refers to the percentage (ratio) of keywords contained within the total number of indexable words within a web page.

The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.

Keyword Frequency

Keyword frequency refers to the number of times a keyword phrase or keyword appears within a web page.

The summary is that the more times a keyword phrase or keyword appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.

In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

I recommend that you ensure that the most important keyword phrase or keyword is the frequently use keywords in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

Keyword Prominence

Keyword prominence refers to how prominent keywords are within a web page.

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

Keyword Proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

For example:

How Keyword Density Affects Search Engine Rankings

How Keyword Density Affects Rankings In Search Engine

2 comments:

  1. can you please explain some issues in real life situation and if possible some relevant example to support them?

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  2. Hi...


    This is really a great post !!Search Engine Optimize works with different type of factors, Keyword is one of the important factor which affects your ranking and position in the SERP, using a proper keyword in a proper prominence, density, proximity and frequency is very important or else your website may be declared as a spam.

    Thanks
    SEO Company Singapore

    ReplyDelete